Web app & SaaS platform engineering
The product itself — built to the standard the rest of the growth motion depends on.
Industries · SaaS
We build SaaS that compounds.
SaaS platforms engineered to compound, not just launch. Platform development, performance marketing that generates clients, customer-behaviour analytics that drive better decisions, and the PR that builds category trust — product and pipeline built by one team.
Corum8 builds and markets SaaS across B2B and B2C — free-trial and upgrade funnels, enterprise sales support, product onboarding and retention. The same team that wires the platform, the analytics and the lifecycle automation also runs the campaigns and content that fill the pipeline, so what marketing promises and what the product does stay the same thing.
What's included
What we build and run for SaaS teams
Free-trial to paid funnel design
Trial, activation and upgrade paths designed as one connected system, not three separate handoffs.
Campaigns aimed at named companies
For the deals that need a salesperson involved, not just a self-serve signup.
Content marketing & SEO
Content built to rank for the queries buyers actually search, not just keyword volume.
Performance marketing
Google and LinkedIn campaigns tuned to SaaS unit economics, not generic e-commerce playbooks.
Analytics & lifecycle automation
Segment, Amplitude and CRM automation wired together so activation and churn are visible, not guessed at — customer behaviour funneled into decisions the product team actually acts on.
Founder-led PR & thought leadership
Press and executive positioning that builds category trust while performance marketing fills the top of funnel.
Pricing-page & conversion optimization
The page where trial-to-paid decisions actually happen, tested and iterated instead of shipped once.
Is this you?
Signals you need a SaaS-specific partner
You don't need all of them. One is usually enough to justify the call.
Trial-to-paid conversion is stuck
Signups are healthy, but the activation and upgrade path isn't converting the way the funnel should.
Your sales team is working without cover
Enterprise deals stall because nothing in marketing is backing up the outreach your salespeople are sending.
Your content ranks for the wrong queries
Traffic is up, but it's not converting because the content targets the wrong keywords.
Your analytics stack doesn't connect
Product, marketing and CRM data live in three tools that don't talk to each other.
Your pricing page underperforms
You know it's costing conversions, but nobody's tested a change against it in months.
Big deals stall with nothing behind them
Someone built the list of companies worth winning. Nothing in marketing is actually working that list.
Sectors
Where we work across SaaS
The motion differs, the discipline doesn't.
B2B SaaS Platforms
Products sold by a sales team, or half self-serve and half sales-led, built for buying committees.
B2C & Prosumer SaaS
Self-serve products where the activation funnel is the whole business.
Self-Serve Products
Free trial through to paid, engineered as one connected path instead of three handoffs.
Enterprise Sales-Led SaaS
Campaigns and content built for the committee that has to agree before anything gets bought.
Developer Tools SaaS
Documentation and technical content credible to a developer-literate audience.
Vertical SaaS (Fintech, Healthtech-Adjacent)
Platforms where onboarding and content both go through review.
API & Infrastructure SaaS
Products sold on reliability and integration depth, not brand alone.
Web3-Native SaaS Tools
Tooling built for crypto-native teams with crypto-native go-to-market.
Process
How a SaaS engagement runs, in practice
- 01
Diagnose funnel and pipeline
Where activation actually breaks and where enterprise deals actually stall, before any rebuild starts.
- 02
Build the product and the growth plan together
Engineering and marketing work from the same diagnosis, whether the product sells itself or needs a sales team.
- 03
Launch content and campaigns
SEO content, performance campaigns and outbound coordinated around the platform's actual readiness.
- 04
Instrument analytics and optimize
Analytics and lifecycle automation wired in so the next iteration is based on data, not guesswork.
Case studies
SaaS work we've shipped
A B2B platform and campaign rebuild, and a self-serve product where trial-to-paid conversion was the problem.
Platform rebuild and campaign launched together
A B2B SaaS platform needed a stronger product for enterprise buyers and a way to reach them. We built the product improvements and the named-company campaign at the same time, so the sales team got a better demo and coordinated outreach hitting the same companies in the same weeks.
Trial-to-paid conversion improved through funnel and pricing-page work together
A self-serve SaaS product had healthy signups but a leaky activation funnel and an untested pricing page. Rebuilding the activation sequence and running structured pricing-page experiments in parallel improved trial-to-paid conversion meaningfully within one quarter.
1,100+ Projects delivered since 2016
50+ Awards won
3× Growth vs industry average
10+ Years across B2B and B2C SaaS
Why Corum8
Why SaaS teams work with us
Product and pipeline under one roof
The team wiring your platform is the same team running the campaigns that fill your pipeline.
Self-serve or sales-led, both by design
We build whichever actually suits your product, rather than defaulting to one and making the product fit it.
Analytics that actually connects
Product, marketing and CRM data wired together so activation and churn are visible, not guessed at.
Content credible to technical buyers
Developer-facing content written by people who understand the actual stack, not generic marketing copy.
3x growth vs industry average
A track record of compounding SaaS growth faster than typical benchmarks across our client base.
A decade across B2B and B2C SaaS
10+ years building and marketing SaaS products across both self-serve and enterprise sales motions.
What drives scope
What drives scope and budget on a SaaS engagement
Cost is driven by growth motion, platform complexity and pipeline ambition.
How the product gets sold
A pure self-serve funnel is one scope. Bringing a sales team in adds named-company campaigns and enterprise content on top.
Platform complexity
A single-product SaaS platform is lighter than a multi-product suite with shared billing and permissions.
Content & SEO depth
A lean content foundation is one scope. A full library across every buyer-journey stage is materially more.
How many companies you are going after
Chasing 50 companies means genuinely bespoke work for each. Reaching thousands is a wider, lighter-touch exercise.
Analytics stack complexity
A single-tool analytics setup is light. Multi-tool, multi-touch attribution across product and marketing is heavier.
Pricing & packaging complexity
A single price point is simple to optimize. Multi-tier, multi-product pricing needs more structured experimentation.
FAQ
Questions worth a direct answer
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A serious SaaS agency builds the product and runs the growth — free-trial funnels, campaigns aimed at named companies, content and analytics — under one roof, instead of separate vendors who never talk to each other. The value is that product and growth decisions get made together, because a SaaS product's onboarding and pricing page are growth levers in their own right.
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Cost follows how the product is sold, how complex the platform is, how much content and SEO it needs, how many companies you are targeting, and how complicated your analytics and pricing are. A single self-serve product is a different budget from a multi-product enterprise platform with a full named-company campaign behind it.
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Yes — though the two are sold very differently. Consumer and prosumer SaaS lean on self-serve funnels and paid ads; B2B SaaS leans on campaigns aimed at named companies and content senior enough for a buying committee. We scope to the actual buyer, and plenty of products need both at once.
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Yes — through structured diagnosis of where activation actually breaks, followed by funnel, onboarding and pricing-page work tested against real data. Most leaky funnels have a specific, findable break point rather than a generalized problem — the fix follows the diagnosis.
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Platform engineering, funnel design — self-serve or named-company campaigns, whichever fits — content marketing and SEO, paid media, analytics and lifecycle automation, developer-facing content where it applies, and pricing-page work. Scope follows how your product actually gets sold: rebuilding a free-trial funnel and running an enterprise campaign are different jobs.
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By running campaigns alongside your sales team — a named list of companies, content written for those companies, and outreach built around the deals sales is actually chasing. It works best when marketing and sales share one list and one set of numbers from day one.
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Yes — technical content and documentation written by people who understand the actual product, credible to a developer audience that can detect generic marketing copy immediately. Developer trust compounds slowly and is hard to fake — the content has to be genuinely accurate.
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We start with the constraint that is actually slowing you down. For a pre-launch product that is usually positioning and the launch surface. For a product already selling, it is more often the demand programme or the onboarding experience. We scope narrow where narrow is right, and we will say so rather than selling a bundle you do not need. The combined engineering-and-marketing engagement earns its keep when the product and its go-to-market genuinely have to move on the same schedule.