Get covered where the decisions get made.

Crypto and Web3 PR is the practice of earning press coverage from journalists who cover blockchain and emerging tech — a press release is just one input into that, not the outcome. A release is a document; PR is the relationship, positioning and pitch that gets a reporter at CoinTelegraph, Decrypt, Forbes or Bloomberg to actually write the story. Founder positioning, launch coordination and crisis response all sit under the same PR umbrella, and a release alone accomplishes almost none of it.

Crypto PR cost depends on outlet tier, campaign scope and how much crisis-readiness and executive positioning work sits inside the scope. A single launch push aimed at crypto-native trade press costs less to run than an ongoing program targeting Forbes-, Bloomberg- and CNBC-tier business press across multiple markets. The other big variable is speed: a fast-moving trigger moment — a raise, a listing, a mainnet go-live — usually needs more pitching hours in a shorter window than a steady always-on narrative program. We'll walk through your specific scope on a call before quoting anything.

You get covered by pitching a specific reporter a story angle they don't already have, timed to a real trigger moment — not by emailing a press release to a general inbox. Editors at CoinTelegraph, Decrypt and Forbes see hundreds of generic pitches a week and ignore nearly all of them. What lands is a relationship with the specific journalist who covers your category, a story angle that isn't just "we launched," and a spokesperson who can back it up in an interview on short notice.

Our network spans crypto-native outlets like CoinTelegraph, Decrypt, CoinDesk and The Block, alongside mainstream and business press including Forbes, Bloomberg, CNBC, Reuters and Business Insider. That range matters because a token launch and a Series B raise call for different rooms — one needs the crypto trade press, the other needs the outlets your investors and enterprise customers actually read. Publications in our network number 10,000+ across both categories.

Earned media is coverage a journalist chooses to write because the story is genuinely newsworthy; paid media is a sponsored placement or advertorial you pay the publication to run. Earned coverage carries more credibility because the outlet's own editorial judgment is behind it, not a media budget. Corum8's core PR service is earned media — we handle paid placements and native ads as a separate line item for brands that want both.

The channels overlap heavily — Forbes, Bloomberg and Business Insider cover AI and fintech as closely as they cover crypto now — but the story angle and proof points differ. A crypto pitch usually leans on tokenomics, on-chain metrics or a listing; an AI or fintech pitch leans on customer traction, model performance or a product milestone. Corum8 runs PR programs across all three because the underlying skill — pitching a specific journalist a story they don't already have — carries directly across categories.

Results depend on how newsworthy the story is, how fast approvals move on your side, and whether there's a real trigger moment — a launch, raise or listing — to pitch around. A strong story with a genuine news hook and fast internal sign-off moves quickly through a journalist's inbox. A generic announcement with no trigger moment and a slow approval chain takes longer, regardless of how well it's pitched. We'll tell you which situation you're in before the work starts, not after.

Yes — crisis and reputation management is a core part of our PR service, built around having a response plan ready before an incident, not drafted during one. That means pre-approved holding statements, a single point of contact for press inquiries, and a defined escalation path, so the first public response to an exploit, depeg or outage goes out controlled and accurate instead of scrambled and reactive.

Yes — pre-launch and early-stage startups are one of our core client profiles, especially teams heading toward a token generation event or mainnet launch. Pre-launch PR focuses on founder positioning and building relationships with the journalists who'll cover the launch itself, so there's already a warm contact list by the time there's real news to pitch.

Yes — post-launch PR is often more valuable than launch-week coverage, because it's what keeps a project in the conversation once the initial spike fades. Ongoing narrative work, milestone announcements, partnership news and founder visibility are what separate a project journalists still cover a year later from one that only ever got written up once.