The channels multiplied
A launch now competes across X, Discord, TikTok and Farcaster at once, not just a press release.
PR · Growth · Community
Marketing that moves markets.
PR, KOL programmes, performance ads, community and SEO, AEO and GEO — coordinated as one team, not six vendors pulling in six directions.
Book a Strategy CallCorum8 runs crypto and Web3 marketing as one coordinated team — PR, KOL and influencer programmes, performance advertising, community management, and SEO, AEO and GEO content — instead of six disconnected vendors working from different briefs. Every discipline reports into one calendar and one measurement layer.
As seen in
What we run
Every discipline. One growth team.
Performance Marketing Paid acquisition planned around your own numbers. SEO, AEO & GEO Ranked in Google, cited by AI engines. Social Media Management Daily-cadence posting tied to product moments. B2B Marketing Pipeline campaigns for exchanges selling to companies. Web3 Growth Marketing Growth loops built on wallet activity. Marketing Strategy & GTM Positioning and channel mix scoped to your stage. Crypto PR & Media Coverage Earned placement in CoinDesk, Bloomberg, Forbes. Banking & Financial Marketing Messaging built to survive your legal review. Branding & Design Studio Identity systems credible to institutional buyers. Content & Documentation Docs and long-form writing developers can build on. OOH & Print Media Airport panels, transit, event collateral. Personal Branding Founder visibility through bylines and podcasts. Celebrity Marketing Vetted endorsements checked against disclosure rules. Influencer & KOL Marketing Creators chosen for audience fit and verified reach. Community Building & Growth Discord and Telegram moderated for years. Listing & Trending Coordinated push for listing and trending day. Token Sale Marketing Narrative and investor outreach for token sales. Events & Hackathons Side events, hackathons and launch parties, guest list to press. Exchange Volume & Liquidity Market-making so spreads don’t scare buyers.
Why it's needed
The context that changed.
AI search reads different
ChatGPT and Perplexity now send qualified traffic too, and they cite a page differently than Google ranks it.
Trust got harder to earn
Years of overpromising agencies mean a skeptical buyer checks every claim before believing the next pitch.
The window is short
A launch day or a fundraise window is short — a slow campaign misses the moment it opens.
Problem we solve
What usually goes wrong.
Six agencies, six stories
PR, KOL and paid running from different briefs, none coordinated to the same launch date.
Spend with no attribution
Budget moves toward whichever platform reports the best number, not the one driving revenue.
A community that spikes and dies
Engagement peaks at launch week, then the server goes quiet the moment the campaign ends.
PR dressed as editorial
Paid placements presented as earned coverage — the kind that gets caught and costs credibility.
Why us
What holds up over a real engagement.
One team, one calendar
PR, KOL, paid and community run against the same brief, not six agencies on a CC’d thread.
Scoped up front, never a cut
We never take a percentage of media spend, so cutting a channel that isn’t working costs us nothing.
Reported, not guessed
Regular written reporting on what ran, how it performed and what we would change next.
A decade doing this
PR, KOL and community work run across crypto, fintech and consumer brands since before most agencies existed.
Teams we've worked with
Case studies
Programmes we've already shipped.
E-commerce 3-channel launch, one coordinated brief
PR, paid ad and influencer seeding launched on the same day instead of staggered across three vendors.
Hospitality One story across every property market
A single brand narrative adapted for each property instead of six disconnected local campaigns.
AI Tier-1 press inside the first month
Positioned an unfamiliar AI product with a story reporters could actually explain to their readers.
B2B SaaS Pipeline tied to a real attribution model
Replaced six disconnected dashboards with one attribution model tying spend to closed revenue.
Enterprise Rebrand that survived legal review intact
A B2B rebrand and demand push written to clear legal review without losing its edge.
Government Public awareness campaign, on a public-sector timeline
A public-awareness campaign built around the approval and review cycle a government client actually runs on.
Cryptocurrency Token launch PR and community from zero
Coordinated press, KOL seeding and community launch around a single go-live date.
Supply Chain Trade press coverage in a category with no hype cycle
Earned trade-press coverage for a category nobody expects to make headlines.
RWA Marketplace Investor comms that made fractional ownership make sense
PR and investor-facing content that explained fractionalized real estate, gold and commodity ownership clearly enough for a traditional finance audience to actually invest.
Neobanking Launch campaign that filled a waitlist before the app shipped
PR, content and performance campaigns built around a neobank's licensing story — turning "another fintech app" into a waitlist thousands of people actually joined.
AI Companies Analyst coverage for a category nobody had named yet
PR and narrative positioning for an AI infrastructure company entering a category analysts hadn't built a name for yet — earning coverage before competitors had a story at all.