We build mainstream reach.

Celebrity marketing is the identification, vetting and negotiation of partnerships with recognizable mainstream figures — distinct from crypto-native influencer and KOL work, which draws from a different talent pool and audience. The goal is mainstream-audience reach beyond people already following crypto-native creators, with the same measurement discipline applied to any marketing spend.

Cost is driven by talent tier, deal structure, review depth, content production needs, event coordination and campaign duration. A single sponsored post from a mid-tier name is a different budget than a multi-quarter ambassador relationship with a top-tier celebrity including event appearances.

Through reputation review, audience-fit analysis and prior-controversy checks before a name reaches a shortlist. The goal is avoiding a partnership that creates reputational risk for the brand — this vetting happens before any negotiation starts, not as an afterthought.

Disclosure gets written into the campaign brief and contract from the start, not added after content is produced. This includes platform-specific disclosure formatting and, in scrutinised categories, an extra review pass by your own legal team before anything goes live. What the disclosure needs to say is their call and the platform's, not ours — our job is making sure it is in the brief before the talent films anything, rather than bolted on after. Retrofitting a disclosure onto finished content usually means reshooting it.y.

Talent identification and vetting, deal structuring and negotiation, disclosure handling, campaign creative direction, launch coordination, and performance measurement. Scope depends heavily on talent tier and whether the engagement is a single activation or an ongoing ambassador relationship.

Yes — live appearances at product launches, conferences or major industry events are part of the practice, coordinated alongside the talent's content deliverables. Event coordination adds logistics and cost beyond a purely social partnership.

It depends on whether the goal is reaching an audience beyond people already in crypto — celebrity marketing extends reach into mainstream audiences that crypto-native influencer campaigns typically don't touch. It works best paired with, not instead of, an existing crypto-native influencer program.

Genuine audience overlap, and a reason the partnership makes sense to the people watching. The partnerships that perform are the ones where the audience already believes the connection — a figure whose following actually overlaps your buyers, and a creative idea that gives them something to do rather than just a name to recognise. We vet on audience data rather than follower count, structure the deal around real deliverables, and build the disclosure into the brief so nothing has to be reshot later.