We run real KOL campaigns.

It is working with people whose audience already trusts them so they can talk about your product in their own words, to an audience that actually overlaps yours. The work is finding the right people, checking that their following is real, briefing them on what matters without writing their script, reading everything before it publishes, and reporting on each placement separately. It runs across YouTube, X, Telegram, Instagram, TikTok, Twitch, Discord and Farcaster.

The mix of creator sizes, how many platforms, how many markets, and whether it is one launch push or an ongoing programme. A very large account and a mid-sized one are different orders of cost entirely, and the bigger one is not automatically the better buy — a smaller creator whose audience is exactly your buyer often does more. Creator fees themselves are third-party costs and are not included unless the proposal says so. We will talk through the mix that suits your product on a call.

Tooling flags what looks unusual, and then a person actually looks at the account before any contract signs. We read the comments — whether they sound like people who watched the thing or like filler. We look at whether engagement matches the size of the following, whether growth looks like arrival or purchase, and whether the same audience shows up across their other platforms. Anyone who does not hold up is dropped at that stage rather than explained away afterwards.

One creator at a time, never as a single blended number. For each placement you get what went out, where, when, what it cost and how the audience responded — including the comments, which are usually the most honest read available. Blended reporting hides the fact that a handful of people carried the campaign and the rest did nothing, which is the single most useful thing to know before you commission the next one.

YouTube suits deep-attention product education, X and Farcaster suit crypto-native reach, Telegram suits products with group-chat culture, TikTok suits consumer and younger audiences, and Twitch suits gaming-adjacent products. Most serious programs blend several platforms — the right mix depends on where your specific buyer actually spends time, not general platform popularity.

Yes — the same discipline applies to consumer, fintech, SaaS and lifestyle brands outside crypto entirely. Corum8's creator network spans 15+ categories. The questions do not change: does this person's audience overlap the buyer, is the following genuine, have they actually used the product, and did somebody read the content before it went live. A beauty creator with a rented audience fails those the same way a crypto one does.

In practice the terms overlap, but "KOL" (key opinion leader) is more common in crypto and Asian markets and often implies deeper category authority, not just audience size. A KOL's endorsement carries weight because their audience trusts their judgment on the category specifically — which is why audience-fit vetting matters more than follower count for either label.

Through explicit disclosure briefs per creator, and claim controls that differ by market because disclosure rules do. Creators are briefed on exactly which claims they can and can't make and how disclosure must be formatted, with your legal team reviewing before publication wherever that matters.

Yes, and the work shifts from demonstration to positioning. Without a live product a creator cannot show it working, so the job becomes explaining clearly what it will do and why this team is worth paying attention to. That puts more weight on picking creators whose audience has the patience for that kind of content, and on giving them enough real detail to sound informed rather than promotional. The vetting and the pre-publication review are exactly the same.

Creators whose audience genuinely overlaps yours, talking about something they have actually used. The programmes that land pick on audience overlap rather than follower count, brief on what matters rather than handing over a script, and give people enough access to the product to form a real opinion. A creator who has used the thing sounds different from one who has read about it, and audiences hear the difference immediately. We also look at your own landing experience first, because sending interested people somewhere confusing wastes the introduction.