Google will let you advertise a crypto product. It will also remove your account for a single sentence in a headline, and the gap between those two facts is where most crypto advertisers lose months.
Certification comes first
Certification is granted per advertiser and per country, and what it permits differs by market.
Apply before you build anything. Teams that produce a full campaign and then discover their product is outside the permitted scope in their target market have wasted the production budget entirely.
What is generally advertisable in certified markets: exchanges, wallets, and related infrastructure. What generally is not: token sales, initial offerings, and yield products. The specifics change and your certification correspondence is the authority, not a blog post.
The claims that end accounts
Almost every suspension traces to a claim rather than the product itself.
- Implied price movement, including comparisons to past performance of other assets.
- Return language, including yields framed as investment returns.
- Urgency — countdowns, limited windows, get-in-early framing.
- Guarantees of any kind.
These are not edge cases. They are the language crypto marketing reaches for by default, which is why the category has a suspension rate other verticals never see.
The landing page is part of the ad
This catches people constantly.
Reviewers look at where the ad points. A carefully written ad sending traffic to a page promising returns will get the account actioned, and the ad itself will look fine in the audit.
The page has to match the ad, contain no claims the ad could not make, and carry whatever risk information your legal team specifies. Review both together or the exercise is pointless.
Structure accounts defensively
Account-level suspension takes everything down at once — every campaign, every product, every market.
The structural defence is separation. Different products in different accounts. Geographic separation where you operate in markets with different certification. So a problem in one place does not stop the others.
This adds management overhead and it is considerably cheaper than an entire paid programme going dark for three weeks.
What recovery looks like
It is possible. It is slow, and it is much harder with prior violations on the account.
The appeal needs the offending asset genuinely removed, a clear statement of what changed, and patience. Accounts with a clean history recover more readily than ones with a pattern.
Meanwhile the campaign is not running, which is the real cost.
Building creative that clears review
The working method matters more than any individual trick.
Get the claim constraints from your legal team at the brief stage, not the publish stage. Write inside them from the first draft. Route everything back for sign-off while it is still cheap to change.
We do not review claims against your conditions — your legal team does that, and they are the only ones who can. What we do is make sure their constraints are in the brief before the creative exists, which is the difference between one round of edits and four.
What to expect from reporting
What ran, what it cost, what each campaign and channel produced, and what we would change next cycle. In writing, regularly.
We do not promise a return figure before a campaign, during one, or after one. Any agency quoting one before seeing your product, your funnel and your spend history is guessing at it.
Common questions
Can you advertise crypto on Google Ads?
Yes, with certification, and the permitted scope is narrower than most advertisers assume. Certification is granted per advertiser and per country, and what you are allowed to promote differs by market. Exchanges and wallets are generally advertisable in certified markets; token sales and yield products generally are not. Apply for certification before building the campaign, not after the creative exists.
Why do crypto ad accounts get banned?
Usually for a claim rather than the product. Implied returns, urgency language, unapproved landing-page content, or promoting something outside the certified scope. Account-level suspensions frequently follow a single non-compliant asset, which is why pre-cleared creative and a landing page that matches the ad matter more in this category than almost anywhere else.
How do you recover a suspended crypto ad account?
Through the appeal process, with the offending asset removed and a clear explanation of what changed. Recovery is possible and slow, and it is far more difficult if the account has prior violations. The practical defence is structural: separate accounts for separate products so one suspension does not take everything down, and creative that has been through review before it runs.
What landing page do crypto ads need?
One that matches the ad exactly and contains no claims the ad could not make. Landing pages are reviewed alongside the creative, and a compliant ad pointing at a page promising returns will get the account actioned. The page also needs clear risk information where relevant, which your legal team specifies rather than us.
Does Corum8 run crypto Google Ads?
Yes, through agency-owned accounts structured to keep serving, with certification handled up front and creative that has been through your legal review before it runs. We report in writing on what ran and how it performed, and we do not promise a return figure before, during or after a campaign.
